Jul 16
Jul 12

Understanding + Leveraging Personas

Whether you are implementing a client solution, looking to shorten the sales cycle, making customer-centric enhancements to your product offerings, or aspiring to increase engagement in your content strategy, leveraging personas plays a critical role in your success. Defining Personas A persona is essentially a representation of an audience segment... read more →
Jun 13
Jun 11

[Press Release] Lev Launches Marketing Performance Management Practice to Help Customers Measure Marketing Effectiveness

Lev offers Datorama-centered solutions for customers to leverage marketing intelligence to achieve business goals INDIANAPOLIS, IND. (June 11, 2019) -- Lev, a leading marketing technology consultancy, announced the launch of their Performance Management Practice enabled by Datorama, a Salesforce company, and leader in marketing intelligence. Lev has been experiencing... read more →
Jun 10
Jun 03
Jun 03
May 13
May 06

7 Reasons Your Marketing Strategy Isn’t Working

Lev's Associate Principal Marketing Consultant, Susan Prater, has consulted with some of the world's largest and most well-known brands on how to transform their digital strategy. In this video, Susan shares 7 common mistakes she sees marketing teams making - and what you can do to take your digital marketing... read more →
Apr 25