Why CRM? At some point in the last few years, you may have heard that we have entered a new industrial era - the age of big data. No matter your industry, data is playing a larger and larger role in the way we do business, and this impacts everyone... read more →
Written by Ryan McCambridge, Managing Director, Strategy, at Lev. As I head home from my annual trek to San Francisco to attend Dreamforce for the 8th time, something this year felt different. As I started my time at Dreamforce, there was a hype and eager anticipation to see what Salesforce... read more →
In a joint webinar with Pacers Sports & Entertainment, we talked about how the Pacers are leveraging Salesforce to create a connected fan experience. We also outlined three ways that leading sports & entertainment teams are leveling up the fan experience, focusing on ticket sales, in-venue experiences, and suites &... read more →
The definition of “discovery” commonly reads along the lines of “didn’t know before,” or “not known previously,” or sometimes, “for the first time.” In the marketing technology space, we go through the discovery process with all of our prospective customers to better understand what existing data they have and what... read more →
There may still be a debate about whether or not it's too soon to play holiday music, but for marketers - it's never too soon to begin planning for the holidays. In A Marketer's Guide To 2019 Holiday Planning, we take learnings from the 2018 holiday season, and synthesize with our... read more →
Happy Halloween! We "Lev" celebrating holidays at Lev - and of course, what better way to celebrate than by turning the beloved Trick-or-Treat tradition into a Journey Builder demonstration.
In this episode, our hosts Bobby Tichy and Cole Fisher invite fellow teammate Nick Burggraf back on the show to introduce and discuss Google Analytics 360 and its integration with Marketing Cloud! And just for fun, stay... read more →
With healthcare costs on the rise, patients are now demanding a higher quality of service and a more personalized experience than ever before. Not only are they demanding better service from their providers, but from their payers as well. Oftentimes, payers are seen as “the faceless company that sends me... read more →