A leading seller and installer of residential and commercial solar panels was in high-growth mode and knew that leveling up their marketing strategy was critical to their continued success.
Prior to partnering with Lev and implementing Datorama, they were spending a lot of money with agencies and multiple lead-generating vendors with little insight into distribution of dollars and what was generating the most ROI.
Paired with a Marketing Cloud implementation, Lev helped this customer implement and connect Datorama and Marketing Cloud. With Datorama specifically, we helped pull data in from many previous disparate vendors and helped harmonize the data to create a holistic view of the business and their marketing investments.
We pulled in data from Facebook, AdWords, Marketing Cloud, Field Service Lightning, and Google Analytics—and created dashboards about lead quality, a daily tracker of pipeline and sales performance, and an overview of all media performance.
Now that they have insight into their entire funnel from impression to click, to lead to opportunity, to closed won, they can determine ROI down to each channel, vendor, region, and field installer. They also were able to re-negotiate contracts with lead vendors and bring more in-house.