A global leader in manufacturing and distributing spirits was looking to level up their digital marketing through implementing a CRM-driven advertising program, and partnered with Lev to implement Salesforce Marketing Cloud.
The manufacturer’s primary goal in implementing Salesforce Marketing Cloud was to understand how to best connect the consumer data they had to tangible business outcomes – specifically seeking to optimize not only their lead acquisition process, but their entire customer journey.
Putting the manufacturers and business objectives at the center, Lev implemented Marketing Cloud and helped them leverage Advertising Studio, Email Studio, and Journey Builder to launch their first omni-channel marketing program to promote one of their headlining spirits. Through an optimized Facebook lead-generation advertising campaign, Lev helped the customer launch a summer campaign to acquire and send leads through an automated follow-up email marketing drip campaign to drive product purchases.
Through leveraging consumer data to drive personalization and segmentation, the spirits manufacturer has seen the value of putting the customer experience first, and is now putting more of a focus on their customer experience than ever before. During their 11-week pilot program, they exceeded their initial goal of leads captured by over 50%, and saw open rates ranging from 43-77% in their personalized journey emails.