MARKETING CONSULTING

DRIVE 1:1 CONNECTIONS WITH YOUR CUSTOMERS.

If you’re looking for an extension of your team to help you maximize your investment in Salesforce by leveraging deep customer insights and best practices, you’ve come to the right place.

Brand Strategy

If you’re wondering where your customers are and how you can get their attention, we can help. Gain a comprehensive understanding of your customer and identify key tactics to engage with them through an in-depth analysis and planning session. We’ll walk you through it from strategic planning to execution.

Creative Services

Creative is more than just making your emails “look pretty.” Through copywriting and design services, we help you create a cohesive brand experience across all of your digital assets.

Advertising Strategy

Create cohesive digital campaigns that engage your customers through every step of their journey with your brand. From acquisition to retention and engagement, we work with you to identify key touchpoints and integrate across platforms.

Performance Optimization

We provide an in-depth discovery into your current campaigns, including revenue generation, deliverability metrics, engagement metrics, segmentation, device usage and email content to identify opportunities to optimize engagement and drive revenue.

Concierge Consulting

Have you ever wished for a go-to expert on all things “marketing”? A sage-like team member? Concierge Consulting will provide you a dedicated resource to answer any one-off digital marketing questions centered around best practices, point of view, examples of best-in-breed campaigns, competitive assessments, SFMC Reporting capabilities, revenue tracking tactics, creating an ongoing test plan, etc. for email, mobile, and social.

Deliverability Assessments

ISPs are the judge and jury when it comes to getting your emails delivered to the inbox. Do you know if all of your emails are being delivered to the inbox, the spam folder, or not at all? Lev deep dives into current sending practices, sender reputation, subscriber engagement, list hygiene, and email acquisition tactics to provide a comprehensive solution to ensure your emails are making it to customer’s inboxes.

Content Assessments

Are you wondering if your content strategy could be driving more results? Why guess when you can know? Our data-driven analysis will pinpoint gaps and successes to ensure your messaging always aligns with your business objectives. By gaining a thorough understanding of your customer, you can understand whether your content is delivered to the right person at the right time, and driving an on-brand experience for your audience.

Customer Lifecycle Roadmap

Realize a faster return-on-investment in Marketing Cloud by acquiring, engaging, and retaining a greater number customers; and meeting your digital program goals. Through customer insights and in-person workshops, you will receive a customized, detailed plan of strategy and tactics that will transform ideas into action, focusing on a calendarized and a phased approach that balances near term needs with long-term goals. The deliverables include use cases, sample journeys by customer lifecycle stage.

Personalization & Segmentation

List segmentation and message personalization are two of the most effective tactics, yet are two of the most challenging tactics to implement. It can be hard to understand difference between them, and can be even harder to understand how to leverage these tactics for optimum engagement and revenue results. After a deep dive to understand your customers, we provide strategic recommendations for priority customer segmentation, required data, tactics to collect the required data, and the application of segmentation and personalization to marketing campaigns.

Journey Mapping

Customer-centric journeys lead to strong business outcomes including higher revenue, happier customers and lower operational costs thru automation. It’s important to identify the correct customer communications for a journey and to create a connected experience from listening to customer cues. After a deep discovery into understanding your customers and identifying KPIs, we can create customized, detailed journey that include options for you to crawl, walk, AND run.

CUSTOMER STORY

5.8% INCREASE IN CLICK-TO-OPEN RATE.

A year after implementing Marketing Cloud, a leading online furniture retailer was seeking opportunities to optimize their customer engagement with their emails. After conducting a performance optimization assessment, Lev identified an opportunity for the customer to leverage responsive email design techniques to improve the user experience of their emails.

The customer agreed to a 1-month test run with their initial Welcome email, and Lev developed a responsive header, live text, a responsive body, and stylized ALT tag for the customer.

The customer’s new responsive version saw a 5.8% increase in Click-to-Open rate and a 10% decrease in unsubscribes.