A commercial bank on the East Coast had a comprehensive paid media strategy with a previous agency that was not producing results. Looking for new solutions to drive their business forward with paid media, the bank turned to Lev to evaluate their existing campaign performance and recommend a new strategy, while also implementing Audience Studio and Datorama and maximizing their use of Ad Studio.
After performing an end-to-end campaign analysis across all paid channels, Lev discovered that most of the existing campaigns from the past agency partner were inaccurately optimized or weren’t reflective of the bank’s overall business goals. Lev provided a plan to fix existing campaigns, eliminate underperforming campaigns, and provide a comprehensive go-forward strategy for new campaigns that lined up with business goals. The new strategy leveraged Audience Studio’s ability to automate the segmentation process, Ad Studio for first-party retargeting, and Datorama to visualize the impacts from performance and spend across channels.
Through reconfiguring, adjusting, and optimizing their paid media strategy and execution, there was an immediate ROI for legacy campaigns. The cost per customer acquisition almost immediately dropped by 43%. The bank’s marketing team was also able to give greater insight into ad performance to their executive team through Datorama visualizations and provide an actionable strategy that lined up with Executive goals. As the company continued to iterate on the strategy and execute upon their new strategy, they were able to continue to decrease the cost per customer acquisition by 68%, and saw a 300% increase in conversions.