PERFORMANCE MANAGEMENT

ACT ON THE RIGHT INSIGHTS AT THE RIGHT TIME.

Marketers need dedicated reporting and real-time access to data in order to truly assess the impact and value of their campaigns.

Unfortunately, there are very few marketing-specific data analytics and visualization tools on the market. Enter Datorama.

With Marketing Performance Management, Lev will help you make the most of Datorama, supporting you throughout the entire process from ideation to implementation.

A Datorama-Certified Company

Lev is among a small number of partners that has achieved certification from Salesforce to provide Datorama-related services. With Datorama, customers, including brands and agencies, can understand the effectiveness of their marketing investments and optimize in real-time.

Our Approach

Each project is unique, but we handle every implementation with a consistent approach proven to deliver optimum success.

Discover

Discover

We work with you to outline your goals and KPIs, and identify all your data sources.

Strategize

Strategize

We collaborate to determine what reports and visualizations you want to see in order to measure your program.

Build

Build

We build reports and dashboards that pull together your data in ways that makes it easier to understand and more actionable.

Plan

Plan

We identify new data sources and reporting opportunities to ensure Datorama grows with you.

CUSTOMER STORY

INSIGHT INTO PERFORMANCE ACROSS THE FUNNEL TO MAXIMIZE MARKETING INVESTMENTS.

A leading seller and installer of residential and commercial solar panels was in high-growth mode and knew that leveling up their marketing strategy was critical to their continued success.

Prior to partnering with Lev and implementing Datorama, they were spending a lot of money with agencies and multiple lead-generating vendors with little insight into distribution of dollars and what was generating the most ROI.

Paired with a Marketing Cloud implementation, Lev helped this customer implement and connect Datorama and Marketing Cloud. With Datorama specifically, we helped pull data in from many previous disparate vendors and helped harmonize the data to create a holistic view of the business and their marketing investments.

We pulled in data from Facebook, AdWords, Marketing Cloud, Field Service Lightning, Google Analytics, and created dashboards about lead quality, a daily tracker of pipeline and sales performance, and an overview of all media performance. 

Now that they have insight into their entire funnel from impression to click, to lead to opportunity, to closed won, they can determine ROI down to each channel, vendor, region, and field installer. They also were able to re-negotiate contracts with lead vendors and bring more in-house.

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