STRATEGY

DIGITAL STRATEGY FOR MARKETERS, BY MARKETERS.

Strategy drives every engagement with our customers— from global digital transformations, reinventing customer journeys, or reimagining the way you use Salesforce.

We work with our customers to optimize their customer experience across channels, streamline processes, or maximize their investments in Salesforce. Whether we’re helping you take small steps toward a long-term goal, or creating the roadmap to help you get there, we will be trusted partner every step of the way.

[eBook] How To Create Your Marketing Cloud Roadmap

Customer Lifecycle Strategy

Customer Lifecycle Strategy

We’ll help you craft a winning strategy to acquire, engage, and retain your customers throughout the customer lifecycle and achieve your digital marketing goals.

Journey Mapping

Journey Mapping

Understanding your audience is the key to developing customer-centric journeys that lead to higher revenue, happier customers, and lower operational costs.

Digital Roadmaps

Digital Roadmaps

We create roadmaps to help customers outline the steps it takes to get there—including the necessary resources, tools, and timelines. Then, we get to work.

Industry Benchmarking

Industry Benchmarking

With our industry expertise, we can help you understand where you stand against the competition and identify opportunities for your brand based on industry-specific trends.

Segmentation & Personalization

Segmentation & Personalization

Each customer is unique, with their own set of interests, motivators, and habits. Through list segmentation and message personalization, we can help you develop marketing campaigns that cater to your diverse customer base  and maximize your impact.

Maturity Assessments

Maturity Assessments

We want all of our customers to be ahead of the curve, and no matter where you are, we’ll help you get there. We’ll deep dive with you to analyze where you’re at to better understand how to get where you’re going.

CUSTOMER STORY

22,000 ENGAGED, LEGITIMATE SUBSCRIBERS.

Following big box office successes, a major film production and distribution studio was looking to engage their rapidly growing subscriber base. With no mechanism to collect user information or allow them to sign up to receive information about upcoming films, they needed a strategy to manage subscriptions, collect user data, and engage with their viewers. 

To encourage a larger subscriber base and capture more useful data, Lev implemented an advanced preference center. Built using HTML and Javascript, the preference center was available on the primary website and promoted on additional microsites to capture new fans. 

The studio established a validated, engaged subscriber base of 22,000 emails through the new preference center. The data collection allowed for increased segmentation and the development of a welcome journey to offer personalized recommendations for subscribers.

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